Introduction

Franschhoek has become synonymous with quality. The town, which is surrounded by magnificent mountains and sprawling vineyards, offers travelers a myriad of award winning gourmet restaurants and luxury accommodation. People travel from all over the world to visit this gourmet capital of South Africa, but Franschhoek is not only renowned for its scenic beauty and fine food, the town is also home to some of South Africa’s top wine producers.

It should come as no surprise then that Franschhoek has become a firm favorite amongst brides and grooms to be for hosting unique and glamorous weddings. The Franschhoek valley offers many unique and spectacular wedding venues to cater for all tastes ad fancies. These superb locations, paired with good wine and food from the area guarantees that couples are sure to find everything they need to create a dream wedding in the Franschhoek wine valley.

Amongst the awards winning restaurants and boutique shops on Franschhoek’s picturesque main road (Huguenot Street) visitors will discover a rare gem. Tracey’s Diamonds of Franschhoek offers the best value, quality diamonds in the world. This family run business has been cited by local and international press as one of the best, if not the best place to buy diamonds in South Africa.

If you are planning to get married in beautiful Franschhoek, why not save yourself a lot of money, time and trouble and visit Tracey’s for that one magnificent ring or a special gift that will last a lifetime. At Tracey’s Diamonds you will find jewelry that has been designed to fit your dream and celebrate your love.

Tracey’s Diamonds is also the perfect place to shop for bridesmaid’s gifts, special presents for friends and family or unique souvenirs that will always remind you of your visit to South Africa. Tracey’s does not only specialize in diamonds, they also offer a wide range of gold and platinum jewelry, as well as pearls and other precious stones. Visitors staying in the area for a couple of days can take advantage of the shop’s jewelry alteration or remodeling services.

The Tracey’s have been involved with the South African Diamond industry for four generations. It started with Robert Henry Tracey, who landed in South Africa in the mid 1890’s. This was 20 years after South Africa’s first big ‘Diamond Rush’ which started with the discovery of the famous 21.25 carat Eureka diamond.

In 1926 Robert Henry Tracey headed for Bakerville near Lichtenburg to join the biggest gathering of diggers in history. In the 1920’s, Lichtenburg was the richest public diggings in the world and people would jokingly remark that; “At Lichtenburg you do not need a shovel and sieve to dig. No man, you just pull a shrub from the soil, and the diamonds will hang from its roots!”

Robert’s son, George Arnold, became an apprentice diamond polisher when he was 16 years old and in 1943 an allocation was granted to him by the Central Selling Organisation – De Beers. It was then that the Tracey’s started perfecting the art of cutting and polishing fine diamonds.

George was joined by his sons, Robert George and Evan James in 1966. They continued with the allocation until 1981, after which each brother went his separate way. Evan decided to continue with the family business.

Evan Tracey still runs the business from their shop in Franschhoek with his son Matthew Henry. The family no longer purchases diamonds in their rough state to be cut and polished, but in keeping with their long tradition and reputation, they now supply the best value diamonds, cut and polished to the highest standards, in the world.

The Sunday Telegraph, a respected UK newspaper, reported that a diamond bought at Tracey’s Diamonds for £2,450 will sell in Cape Town for a staggering £4,465 and in Londen for more than £3,500. Not only will buying a diamond from Tracey’s Diamonds save you a small fortune, you will also be guaranteed that the stone you are buying is a South African diamond with an internationally recognised certificate. Tracey’s Diamonds also ensures all diamonds bought at their store are perfectly cut and polished to the highest international standards. If you want to purchase diamond jewelry in South Africa there is really no point in going anywhere else than Tracey’s Diamonds Franschhoek.

When it comes to diamonds brilliance is only achieved with time and at Tracey’s Diamonds customers can benefit from four generations of diamond service and excellence.

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